Traditional agents - cont.
WorldTravel Partners in Atlanta
- Third largest in the US and fulfilment centre for Expedia.
- Expects to issue more air tickets this year for web sales then in “our traditional agency”:
- Projects 7 mill ticket over internet this year
- 6 mill in traditional agency, 3 mill phone calls and 3 mill e-mails
- Transaction cost $5-10 on internet vs $30 - 50 for traditional.
- Makes money but 20% of what they make on trad channels
- 99% from individual consumers or businesses with no travel management company
- Gets 0.5 phone calls pr. internet transaction vs 3 per traditional