Consumer use of the internet for travel is booming (Travel Industry Association of America)
One in 10 US travelers book online
1999 1998 1997 1996
Internet booking 16,5M 6.7M 5.4M NA
% increase in -99 - 146% 206% NA
Internet for trip planning
1999 1998 1997 1996
Trip planning 52.2M 33.8M 11.7M 3.1M
% increase in -99 - 54% 346% 1 583%
Look-to-book ratio improved
- Nearly 1/3 of the lookers also book in 1999 up 20% from -98
- Security is the main concern for the 2/3 who don’t book